Look Who’s Speaking: Dan Morad of INVIGORADE, Going up against giants in the sports beverage industry

Look Who’s Speaking at South Bay Business Mavericks 2015:
Dan Morad

Business:
President and CEO, INVIGORADE Endurance Drink (based in Hermosa Beach, CA)

Dan Morad is President and CEO of INVIGORADE, the company he founded in 2013. Dan was formerly with Johnson and Johnson, Inc. where he held various roles of increasing responsibility in product development, manufacturing, and supply chain management. He has experience working with many successful CPG brands including Splenda, Viactiv, Benecol, Neutrogena, Aveeno, and Clean & Clear.  Dan is a fitness and sports enthusiast.  You can often find him outdoors running, cycling, swimming, performing CrossFit WODs, and participating in a multitude of action sports.  Dan graduated magna cum laude from Rutgers University with a B.S. in Biomedical Engineering.

Why we believe F&M Bank represents the Business Maverick spirit:

Launching a beverage company in an industry dominated by big players takes a lot of hard work and determination. In just over a year, Dan has quickly grown INVIGORADE into a recognized brand going up against Gatorade, Powerade and other sports drinks while creating a niche of its own by tapping into a key market in endurance sports. Listening to the needs of his customers, Dan created a hydration solution that actually delays fatigue, helps provide better muscle performance and delivers the right balance of hydration to push through that marathon or cycling competition – rather than simply delivering electrolytes and carbs. With a commitment to producing a high-quality product, Dan took his time to create an endurance drink free from artificial flavors, sweeteners, preservatives or caffeine. INVIGORADE is now available in Bristol Farms, Gelson’s, Fresh & Easy, Haggen and other stores.

Inspiration & Community:

Discipline. Determination. Commitment. Dedication. These are the qualities that go into running a marathon or a business, and these are the words carried by the INVIGORADE brand. Dan was selected by the Los Angeles Business Journal as one of the Top-30 Entrepreneurs under the age of 30 and it’s no understatement to say that Dan is driven. Working 18+ hour days is part of being an entrepreneur and a business maverick like Dan who loves what they do. Through bootstrapping and angel investors, Dan has grown his business wisely but not always without risk which is where we often learn the most about being in business. We look forward to hearing more about Dan’s journey on October 21st.

We’re very honored to have Dan Morad join us as a panelist at the 2015 South Bay Business Mavericks Gala & Grant Awards on October 21st. You don’t want to miss it!

Have you purchased your tickets yet?

At the South Bay Business Mavericks Gala and Grant Awards, you’ll have the opportunity to hear more from Dan Morad and our other panelists. Come gain inspiration from our South Bay Mavericks!

You’ll also network (so bring lots of biz cards), eat great food, and get a unique perspective on how our Local South Bay Business Mavericks have created sustainable local businesses. So what are you waiting for?

The panel discussion is followed by our 3rd Annual Small Indie Business Grant Awards Ceremony where three small local businesses will be revealed as winners and presented with their grant awards.


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